Our Story - Comfort, Kindness, and Shelter Dogs


Our Story - Comfort, Kindness, and Shelter Dogs

Hello. I am Jessica Mashkevich, Founder and Chief Comfort Officer of Kona Benellie Designs, a social enterprise that brings comfort to all - people, pets, and shelter dogs. I created Kona Benellie Designs in 2010 armed with only a scissor and a desire to improve lives through versatile comfort. On a shoe string budget while managing a family and a full-time job, I entered the world of innovation, manufacturing, distribution, and retail, breaking through barriers with determination to bring my great products to the public. My signature products (the OmniRobe, the THROWBEE blanket-poncho, and the Kona Pet Blanket) have appeared on the TODAY Show, QVC, The View, Parade Magazine, and more. People love the softness, comfort, and versatility. But this was only the beginning step toward improving lives.
During the spring of 2014, while visiting a local animal shelter, I noticed that the pups had very little to bring them comfort and security. Shelter life is stressful and concrete floors can be cold and unforgiving. I discovered that blankets are at the top of shelter wish lists nationwide and instantly I knew that this is where I can help make a difference. That day, I evolved my comfort-focused company into a social enterprise that matches each customer purchase with a new blanket given to a shelter dog in need. One for one. Our blankets would instantly bring the dogs comfort and warmth as they await their forever home. Since that day, we have donated thousands and thousands of new blankets nationwide to the pups (and kitties) of rescues and shelters large and small. But the journey has only just begun. Over 7 million animals enter into shelters nationwide each year; my company and our customers can help change their world. We have great products and a great mission.
 
I am passionate about inspiring and empowering the younger generation, encouraging kids to join us on 'blanket giving trips' so they can experience hands-on kindness and giving - a feeling that stays with them forever and inspires them to help make a difference in an area that is meaningful to them. Our customers help make a difference everyday with every purchase they make. Our story of giving becomes their story of giving and impacts the life of a shelter dog forever. We give a new blanket to a dog in need for every product purchased by our customers.  Comfort for All - People, Pets, and Shelter dogs. 
"Your comfort becomes Their comfort." 
-- Jess Mashkevich
Founder and Chief Comfort Officer of Kona Benellie